Some explanations regarding the Logo of the China-Zentrum:
The Logo displays the name of the China-Zentrum e.V. in both German and Chinese. China remains the reality which defines the work of the center and which leads to encounter with today’s China.
The Chinese characters are designed in the form of a traditional Chinese seal, with white characters on a red background. The color theme of the seal is reflected in the initial letter ‘C’ of the German name.
Three arrows point to the center and clearly suggest the outline of a cross.
The implied cross and the center do not build a form that is closed in upon itself, but rather one side remains open to the greater surface of the lighter background, which signifies essential openness and accessibility.
The color of the letters and of the arrows is a simple gray, a color that harmonizes with every other color, but which also expresses a certain self-effacement, an allusion to the work of the China-Zentrum which generally takes place quietly in the background.